what is a vox pop
The phrase "Vox Pop" is derived from the Latin phrase "vox populi," which means the "Voice of the people." Vox pop is a media tool used to create a glimpse of popular opinion, a snapshot of how the public is feeling. If you've seen a news broadcast in which the reporter approaches random people for their opinion on some current topic, you're witnessing vox pop.
Updated on Sunday, February 05 2012 at 11:36PM EST
Source:
www.mediacollege.com/...