Marlboro Blend No. 27 was released in 2003.
During the first quarter, Philip Morris USA introduced a premium line extension to its flagship Marlboro line, called Marlboro Blend No. 27.
According to Salomon Smith Barney tobacco analyst, Bonnie Herzog, this version of Marlboro has a smooth, rich and mellow flavor and is "likely positioned to compete directly against RJR's successful Camel Turkish Blend brand."
Marlboro Blend No. 27 began shipping nationwide during the last week of March 2003.
Packaging for Marlboro Blend No. 27 features the traditional Marboro pack design rendered in special metallic copper graphics.
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