Real Madrid's famous white jersey carries the corporate logo of Bwin, the club's major sponsor following a deal worth roughly €23 million.
bwin has been main sponsor of the Spanish record-breakers since 2007. Since 2013, bwin has been the Official Online Gaming and Betting Partner of Real Madrid.
The long-term shirt sponsorship of Real Madrid has been fundamental in establishing bwin as Europe’s leading online gaming brand and has been one of the most-successful partnerships in football, helping Real Madrid to deliver two La Liga titles, two Spanish Super Cups and the Copa del Rey.
Find information about the current Real Madrid sponsors at Realmadrid.com.