Misty Rose with the pink packaging offers an "Ultra Light" flavor.
Female cigarette brands like Virginia Slims, Capri, Misty, and Camel No. 9 brand by RJ Reynolds, are marketed directly to women using feminine images.
Misty used feminine graphics on its packs to attract young women to their brand; rainbows adorned Misty packs. Many Misty print advertisements portray women in fashion-forward outfits with tons of accessories, including a long cigarette.
The slogans made direct reference to physical appearance, such as Light N Sassy with a Light price, too or even Slim N Sassy. Both slogans tell women that they will be slender if they smoke a slender cigarette, and that it won’t have to cost them a fortune, either. See more at Stanford Research into the Impact of Tobacco Advertising.
Many smokers believe the myth that light and low tar cigarettes are safer and easier to quit.
Beginning June 22, 2010, The Family Smoking Prevention and Tobacco Control Act of 2009 prohibits tobacco companies from labeling cigarette packs with terms such as “light”, “low”, or “mild”.
In response to the law, the cigarette companies have replaced the descriptors with new pack colors and numbers communicating the same deceptive message.
See the evolution of Misty packs and other very well-known cigarette brands on this link: www.nysmokefree.com.