Partipulation is the act of the audience participating in its own manipulation.
Advertisements must go beyond their product’s values to reach consumers. A typical consumer is more interested and possibly provoked to purchase a product from an advertisement that is ‘catchy’ or entails an attractive desire rather than facts about the product.
For companies who want to sell their product, that means they must identify and target an audience through an effective non-product-related idea. They have to include their product in an image, where the consumer might see anything he or she is longing for. The consumer will associate those longing-desires with that product, and hopefully buy the product based on that interested feeling.
But, another conclusion that could be drawn is that it is our feelings of dissatisfaction – wanting more or different – that provoke action stronger than feelings of satisfaction. People stop buying things when they are happy – when they have what they need.
How do you create an industrial or trade ad that gets attention, wins high readership scores, and generates a steady flow of valuable inquiries that convert easily to sales?
Here are some ideas, based on study of some advertisements that have proven successful in the marketplace shared by Marketingtoday.com.