"Neff" on "Neff Headwear, Inc." is the surname of its founder, Shaun Neff.
The brand was launched in 2002 by Shaun Neff in Southern California, it was the first authentic core snow and skate headwear company in the world.
Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe.
In the news, Neff and Deadmau5 have teamed up once more to release their 2013 collection of tee’s which has the Canadian producer’s nerdy fashion input all over it. This year’s selection has the signature Neffmau5 icon logo featuring a cameo from Professor Meowingtons. Check out the design here.