True or false: crayola invented the word "purple

False. Purple, the name and the color, existed centuries before the birth of the first box of Crayola crayons rolled off the assembly line in 1903.

Purple comes from a dye made from the mucus glands of a tropical sea snail, the murex (porphyra in Greek, purpura in Latin).

In ancient Rome, purple was the color of royalty, a designator of status. And while purple is flashy and pretty, it was more important at the time that purple was expensive. Purple was expensive, because purple dye came from snails.

The reason for purple’s regal reputation comes down to a simple case of supply and demand. For centuries, the purple dye trade was centered in the ancient Phoenician city of Tyre in modern day Lebanon. The Phoenicians’ “Tyrian purple” came from a species of sea snail now known as Bolinus brandaris, and it was so exceedingly rare that it became worth its weight in gold.

To harvest it, dye-makers had to crack open the snail’s shell, extract a purple-producing mucus and expose it to sunlight for a precise amount of time. It took as many as 250,000 mollusks to yield just one ounce of usable dye, but the result was a vibrant and long-lasting shade of purple. - History.com

Tip! Forbes shares tips on how touse color psychology to give your business an edge.

Tag: crayola 

Tuesday, October 27 2015