Not Legal Advice: Prospecting is the No. 1 challenge life insurance salesman face, year after year. This is because insurance marketplace is saturated with other agents, plus you have to compete with gigantic corporations whose marketing budgets are significantly more than yours.
Your geography and the demographics of your target market will impact the manner in which you solicit new business, but there are several vital techniques that should remain unchanged regardless of where you conduct your practice.
Talk to people.
- Take advantage of the time you spend sitting in waiting rooms, elevators, checkout lines, the DMV, or any other place where people are forced to just sit and do nothing. Build connection with a nearby stranger and take the opportunity to explain how you help people.
Join your local Chamber of Commerce.
- This will allow you the opportunity to network with other local business professionals. By understanding the needs of your fellow business owners, you will be more aptly suited to offer them appropriate products or advice to meet their needs, as well as start the process of sending and receiving referrals.
Hire a telemarketer.
- Despite the fact that most people claim to dislike telemarketing calls, this method of increasing business actually works. Try to find an experienced telemarketer who is willing to work on a pay-for-performance basis and have him call your target market. Pay him a fixed amount for every appointment set.
Selling life insurance is hard. It’s also necessary. Because unlike other lines of insurance people are required to buy. But nobody wants to think about dying! Our brains are hardwired against it. But it’s your job to make prospects think about it so they can make smart decisions to protect their family before it’s too late. Check out some tips to help prospects see the value of life insurance at Insurancesplash.com.