In 1973 a pair of Chucks cost aroung $7.99 to $10.00.
Converse All Star, also known as the Chuck Taylor All Star is one of the most popular and iconic footwear silhouettes of all time. It has a long and rich history spanning almost 100 years.
The story of Converse began in 1908 when Marquis Mills started to make shoes that heavily featured rubber in their construction, and from that, the ‘Converse Rubber Shoe Company’ was formed. The Converse All-Star began life as an elite basketball shoe back in 1917 in its original canvas and rubber make up, which still remains today, available in a natural brown with black trimming as its first colour way.
Back at a time when sneakers weren’t worn for leisure and their main purpose was functionality, the All Star was designed to fill a gap in the market caused by the ever increasing popularity of basketball. It’s considered construction and fitting shape was like nothing else available. It was the first mass produced basketball shoe in North America and would go on to be one of the most iconic shoes in the sports history.
Read more of the brief history of the Converse Chuck Taylor All Star at Urban Industry.