Carlo Rossi wines come in the iconic jug, available in:
1.5 L: 50.72 fl oz
3 L: 101.44 fl oz
4 L: 135.26 fl oz
5 L Box: 169.07 fl oz
Carlo Rossi, the patron saint of jug wine enthusiasts everywhere, hooked up with the Gallos in 1953 just as the brothers were starting to roll out some of their brands nationwide. (The fact that Rossi was a distant relative of the Gallos probably helped him nab the gig.)
Although Rossi’s main job was helping Ernest Gallo break in new markets, the Gallos gave him a little perk in 1962 when they named their new line of jugged wines Carlo Rossi Red Mountain. The Rossi brand was originally just a regional offering for the California and Nevada markets, but it proved to be so popular that the Gallos took it national in the early 1970s.
Whether you’re just getting started with wine or work in the industry, this page contains many useful resources that will round out your wine knowledge.