Pontiac was a brand of automobiles manufactured and sold by General Motors though production ended in 2009; Pontiac remains a registered and active trademark of GM.
Fans and enthusiasts of GM’s Pontiac brand were collectively disheartened in 2009, when General Motors announced plans to discontinue the brand by the end of 2010.
Since then, many have continued to ponder the reason for Pontiac’s discontinuation, especially given that the brand has been on the market for 83 years while beginning to launch new products such as the G8 performance sedan and Solstice roadster.
There were two primary reasons for GM’s decision to dispense with the brand:
Pontiac has been unprofitable during the last few years of its existence. This put Pontiac in a fatal position given that GM was experiencing severe financial problems ahead of its bankruptcy in 2009.
Pontiac was selling rebadged Chevrolet vehicles often at a lower price than Chevrolet, thereby not only earning a loss for itself, but also undercutting the Chevrolet brand altogether.
Several GM employees exhibited a last-ditch effort to save the brand, but their efforts proved to be in vain.
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