Q: Consumers arrive at attitudes toward different brands through some evaluation procedures. Which of the following describes how this happens?
a. Consumers use careful calculations and logical thinking.
b. Consumers sometimes do little thinking; they buy on impulse and rely on intuition.
c. Sometimes consumers rely on friends for advice.
d. Some consumers are brand loyal and always buy the same brand.
e. All of the above are possible.
A: e. All of the above are possible.
Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.
The Four P's of marketing include: * Identifying and developing your product * Determining its price * Figuring out placement in order to reach customers * Developing a promotional strategy
Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
Having a quality product or a stellar service means nothing if you don’t employ the right strategy to promote that product or service. You need to be able to get the word out and get it out fast.
Determine what makes your company better than the competition and then let you customers know. Check out these 6 Marketing tips for new companies from successful CEOs shared by Forbes.com.