A guide explains that the gold-rim flavors, such as vanilla and Dutch chocolate, are simpler and have fewer ingredients than more complex flavors, among them Butter Crunch and Nutty Chocolate. The latter are capped with brown lids.
When Blue Bell introduced the Krazy Kookie Dough, the gold and brown rims represent a pricing system.
The gold rim flavors comprise many of the standard flavors such as Homemade Vanilla, Cookies ‘n Cream and Dutch Chocolate. These flavors have high quality ingredients and therefore the price of these flavors is set accordingly.
The brown rim represents some of the flavors that have the same high quality ingredients as the gold rim, however they may have a greater quantity of ingredients or the cost of the ingredients may be higher.
Blue Bell add more flavors over time. See their Our Products page to see what flavors they currently have.
Visit Blue Bell Locator to find out where our products are available.
Consumers with questions may call 979-836-7977, Monday through Friday, 8 a.m. to 5 p.m. CST.
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