The very first Dominos logo, which was created in the 1960’s, was created for two reasons. First it sought to attract more customers due to the bright and cheerful colors of the logo.
The red, white and blue colors were meant to be highly noticeable so as to appeal to the largest amount of people possible. The three dots on the logo symbolize the three original Dominos locations that were open at the time.
As the company planned to work hard on franchises, they planned to add a dot each time that a new location opened. Of course, with the incredible success of the Dominos brand, this plan was scrapped because the logo would otherwise need thousands of dots.
The current Dominos logo was created in early 2012. This logo kept the famous dominos icon, but removed the word pizza from the slogan, only showing the company name Dominos. This showed how powerful the Dominos brand has become.
They no longer need to push the fact that they provide Pizza, because so many millions of people understand perfectly what they offer.
Founded in 1960, Domino's is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets.
Domino's is a company of exceptional people on a mission to be the best pizza delivery company in the world. To learn more about Domino's, please visit Biz.dominos.com.
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