Question: What do they call the guy who invented the first blue jeans?
Answer: A Jean-ius. (Genius)
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San Francisco businessman Levi Strauss, along with Nevada tailor Jacob Davis, invented blue jeans in 1873.
According to history, Levi Strauss, a Bavarian-born dry goods merchant, came to San Francisco in 1853 to open a West Coast branch of his brothers’ New York wholesale dry goods business. Over the next 20 years, he established his business into a very successful operation, making a name for himself not only as a well-respected businessman, but also as a local philanthropist. One of Levi’s customers was a tailor named Jacob Davis.
A local laborer's wife once asked Davis to make a pair of pants for her husband that wouldn’t fall apart. He tried to think of a way to strengthen his trousers and came up with the idea to put metal rivets at points of strain, like pocket corners and the base of the button fly. These riveted pants were an instant hit. Davis quickly decided to take out a patent on the process, but needed a business partner to help get the project rolling. He immediately thought of Levi Strauss, from whom he had purchased the cloth to make his riveted pants.
Davis wrote to Levi to suggest that the two men hold the patent together. Levi, being an astute businessman, saw the potential for this new product, and agreed to Jacob’s proposal. The two men received patent #139,121 from the U.S. Patent and Trademark Office on May 20, 1873.
Read more about the history of denim at Levi Strauss & Co..
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